Pricing Calculator

Selling price

166.67

Profit

66.67

Markup

66.7%

Selling Price from Cost and Target Margin %

From unit cost and a desired profit margin (percent of selling price), calculate selling price, profit amount, and markup percent on cost. Margin must be below 100% and cost must be positive.

How to use

Enter Cost and Desired margin (%). Read Selling price, Profit, and Markup.

Example

Cost 100 with 40% margin: selling price 166.67, profit 66.67, markup about 66.7% on cost. A 40% markup on cost is not the same as 40% margin.

Tips

Exclude VAT from cost if you add tax on top for consumers. Compare margin definitions with your accountant.

Frequently Asked Questions